Target : Boys 3 – 11 years old
EVENT : a new movie !
US theatrical release : July 18th, 2008
On summer 2008, Batman returns to the big screen in The Dark Knight : a contemporary thriller with an action-packed storyline and phenomenal chase scenes.
The movie contains everything fans love about Batman (technology, an amazing new vehicle, action…)
With the multi-million dollar worldwide marketing campaign, The Dark Knight promises to be THE super hero movie event of summer ’08. Batman is also present trough TV, Comics, video, and benefit with a huge licensee program!