Target: Boys and girls 0 – 6 years old
Miffy was born in 1955 in Holland.
At the very beginning, the little rabbit created by Dick Bruna is the character of children books. The success has quickly grown and the books have been translated in 40 languages and sold in 80 millions units!
Miffy is completely in the actual trend : simple and uncluttered design.
Miffy is very present either on TV or through numerous licensed products.
An animation series is broadcasted on TiJi